Young homebuyers are becoming a crucial demographic, and the question is: are you marketing to them effectively? A recent study found that young adults check their smartphones multiple times an hour. This statistic provides businesses with unparalleled opportunities to market their products with mobile advertising. Never before has it been so simple and efficient to reach large numbers of potential clients.

The Numbers We all know how dependent young adults are on technology, but just how much time are they spending on their smartphones? A recent poll by Gallup surveyed nearly 16,000 smartphone users and found that

  • 11% of adults check their mobile devices every few minutes
  • 41% check their phones a few times an hour

These numbers were higher among younger demographics:

  • 51% of 18-29 year olds and 47% of 30-49 year olds check their phone a few times an hour.
  • 22% of 18-29 year olds and 12% of 30-49 year olds check it every few minutes.
  • Only 33% of people ages 50-64 and 11% of people ages 65+ check their smartphones multiple times an hour.

These statistics show that if you’re not taking advantage of mobile marketing, you may be missing out on big opportunities. If you don’t have an online presence or your website is not mobile-friendly, now is the time to do so. Homebuyers are more likely to choose an agent is searchable and available online. Here at Vanguard Title, we’re in the business of facilitating a variety of transactions between realtors, lenders, buyers, and sellers. Visit our homepage for more information.